What I Offer

This includes: → Discovery session: A deep dive into your brand, audience, and goals to set the foundation for your strategy. → Target audience profile: A clear picture of your ideal customer—who they are, what they care about, and how to engage them effectively. → Platform audit: A detailed review of your current social media presence, highlighting strengths, areas for improvement, and untapped opportunities. → Content pillars planning: Strategic themes tailored to your brand, designed to guide your content creation and keep your messaging consistent and engaging. → Recommended posting schedule: A customized calendar outlining optimal days, times, and frequency for your posts based on your audience and platforms. → KPI framework: Goal-oriented metrics and benchmarks to track progress and measure success. This includes key areas like engagement rates, follower growth, website traffic, or leads generated, depending on your priorities. → 1:1 consulting sessions: Dedicated time to ask questions, brainstorm new ideas, troubleshoot challenges, and get tailored advice as you implement your strategy. → Strategy delivery: A comprehensive roadmap presented in a 1:1 session, ensuring you feel confident and equipped to take action.

This includes: → Discovery session: A deep dive into your brand, audience, and goals to create a solid foundation. → Platform recommendations and setup: Guidance on choosing the right platforms for your goals, and support in starting or optimizing your profiles. → Strategy development: A custom strategy tailored to your objectives, audience, and platforms. → Platform audit: A review of your existing channels to identify what’s working and areas to improve. → Target audience insights: A detailed profile of your ideal audience and strategies to effectively engage them. → Content ideation and planning: Creative ideas and a detailed content calendar to guide your posts and ensure consistent messaging. → Posting and scheduling: Consistent, optimized content to maintain an impactful presence. → Community engagement: Managing comments and messages to build relationships and foster loyalty. → Platform optimization: Regular updates to ensure profiles are polished and aligned with best practices. → Performance tracking and insights: Monthly reports with actionable data to measure success and guide improvements. → Collaborative updates: Ongoing check-ins to refine strategy and ensure alignment with your evolving goals.

This includes: → Pre-event strategy session: Planning your event’s social media goals, key moments to highlight, and the best platforms to showcase them. → Live content creation: Real-time updates, including Instagram Reels, Stories, TikTok videos, live tweets, on-the-ground interviews with speakers or attendees, behind-the-scenes footage, and highlight moments like keynotes, performances, or product launches—all designed to captivate your audience and create buzz. → Engagement management: Responding to comments, tagging attendees, and interacting with your audience to foster connection and excitement. → Post-event recap: A curated highlight reel or summary of key moments, along with delivery of raw footage, photos, and videos captured during the event for your team to use in future content.

What this includes: → Discovery session: A deep dive into your brand, audience, and goals to build the foundation of your influencer strategy. → Target audience alignment: Identifying the influencer types and demographics that resonate most with your audience. → Influencer research and recommendations: A curated list of suggested influencers with insights on their audience, reach, and engagement metrics. → Campaign planning: Step-by-step guidance on structuring your influencer campaigns, including objectives, messaging, and deliverables. → Influencer brief creation: A professionally designed brief your team can provide to influencers, outlining expectations, campaign details, and deliverables. → Budget recommendations: Strategic advice on how to allocate your influencer marketing budget for maximum ROI. → Performance framework: Key KPIs and metrics to track, so your team knows how to measure success and optimize future campaigns. This service gives you everything you need to run a successful influencer marketing strategy with your in-house team, ensuring your efforts are impactful and aligned with your goals. Influencer Marketing Management Why this is for you: You’re ready to run influencer campaigns but don’t have the bandwidth to manage the day-to-day details. This service is perfect for businesses and brands who want hands-on support to execute their campaigns seamlessly and ensure they deliver results. What this includes: → Influencer outreach and negotiations: Contacting influencers, managing contracts, and ensuring deliverables align with campaign goals. → Campaign coordination: Handling all the moving parts, from setting timelines to overseeing content creation and approvals. → Relationship management: Building and maintaining strong, productive relationships with influencers. → Content tracking: Ensuring all posts, videos, or other deliverables go live as planned and meet brand guidelines. → Engagement monitoring: Tracking performance metrics like reach, impressions, and engagement rates in real time. → Post-campaign reporting: A detailed recap of campaign results, including successes, learnings, and recommendations for future collaborations.

What this includes: → Influencer outreach and negotiations: Contacting influencers, managing contracts, and ensuring deliverables align with campaign goals. → Campaign coordination: Handling all the moving parts, from setting timelines to overseeing content creation and approvals. → Relationship management: Building and maintaining strong, productive relationships with influencers. → Content tracking: Ensuring all posts, videos, or other deliverables go live as planned and meet brand guidelines. → Engagement monitoring: Tracking performance metrics like reach, impressions, and engagement rates in real time. → Post-campaign reporting: A detailed recap of campaign results, including successes, learnings, and recommendations for future collaborations.

What this includes: → Discovery session: A focused session to understand your brand, goals, and challenges, setting the foundation for the workshop. → Interactive workshop: A half day session where we’ll define your social media goals, audience, and key platforms. → Content brainstorming: Exercises to develop content ideas and themes tailored to your brand and audience. → Strategy alignment: Guidance to ensure your social media efforts align with your broader business objectives. → Actionable takeaways: Walk away with a clear strategy, content calendar, and tools your team needs to execute effectively.